Jenavi - Made in St.Petersburg



White Jenavi is the largest bijouterie production enterprises in Russia. The company was founded in 1991 in St. Petersburg, the capital of the jeweler’s art. In 2011, after 20 years production, the company conducted a rebranding, changing the logo and name from Etalon-JenavI to Jenavi.. High quality items are well loved by the women of Russia, Europe, America, Asia and Australia. The company has its own retail network in St. Petersburg and Moscow, as well as a large network of dealers, amounting to over 400 stores and retail points in various cities and countries. The basic idea behind the company is the stylish design and a jeweler’s approach to producing bijouterie. A hypoallergenic galvanic covering with precious metals (24 karat gold, 999.9 standard silver and rhodium) is used for the jewelry production as well as Swarovski crystals. Every month the Jenavi company releases 2-3 new collections. These pieces are developed by the Northern capital’s best designers. The product range now includes more than 30,000 items.

Products and services

The company designs and manufactures the following products:

  • Rings

  • Earrings

  • Pendants

  • Studs


  • Street: 10 Bolshoy Smolensky Pr.
  • Postcode: 192029
  • City: St. Petersburg
  • Country: Russian Federation


  • Telephone: +7 (812) 622-07-10
  • E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.


Jenavi, LLC

Key figures

Established: 2012
Number of employees: more than 500

Area of Operations

Fashion & Craft, Jewelry

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